Sneed's Feed and Seed

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Sneed's Feed and Seed (Formerly Chuck's). The two farmers can be seen here.

Sneed's Feed and Seed (Formerly Chuck's) is an authentic and rustic convenience store selling farm and animal supplies on the outskirts of Springfield, Ohio. The cashier and the two farmers who sit outside the shop are collectively known as Sneed, though the farmers are sometimes referred to as Farmer 1 and Farmer 2. The joke of the store's name is that the store was formerly Chuck's Feed and Seed, and Chuck does not rhyme with Feed or Seed, meaning the current name's rhyme is a complete coincidence.

In conclusion, the sign is a subtle joke. The shop is called "Sneed's Feed & Seed", where feed and seed both end in the sound "-eed", thus rhyming with the name of the owner, Sneed. The sign says that the shop was "Formerly Chuck's", implying that the two words beginning with "F" and "S" would have ended with "-uck", rhyming with "Chuck". So, when Chuck owned the shop, it would have been called "Chuck's Feeduck and Seeduck" or "Chuck's Feed and Seed".


  • Sneed, Chuck, and the store itself made their debut appearance during the fifth episode of the eleventh season of The Simpsons, also known as "E-I-E-I-D’oh". This episode first aired on November 7, 1999.[1]
  • At the behest of Chuck, Nigel Farage gave a shout-out to Sneed and his store on April 5, 2021 in order to wish him a happy birthday.[2]


One of the first memes about Sneed and his store was centered around users on 4channel's /tv/ board posting an image of Sneed's Feed and Seed and claiming that they did not understand the joke.[3] This joke proved prophetic on November 12, 2019, with the launch of Disney Plus and the subsequent discoveries that the older Simpsons episodes had been poorly cropped, and that many visual gags, such as Sneed's Feed and Seed, were not discernible.[4][5]

The Metaphysics of Snigger

Less than a minute in a show spanning thirty years was all it took to feed some deep seeded mania in The Simpsons viewers. Formerly, in the shadows for an extended amount of time, Sneed’s Feed and Seed has reached cult-like significance, with its disciples as earnest in spreading the word as Christ’s apostles. Our domesticated culture harbors a condescending view of rural America: uneducated, bigoted, poor, backwater people. Now, entering Homer’s vision, such thoughts are latent in our heads. Yet it is we — the audience — who are attacked. The words “City slicker”, “fancy German car”, “Gucci loafers”, “Park Avenue manicure”, invective bites at our character, what we represent. We are that urbanite consumerist drone with his imported products and delicate hands unknown to hard labor. This theme develops throughout the scene, with Homer’s blunders showing he is not more wise or capable in all regards to the farmers, but rather reflects how he merely responds with “What do you know?”, only to make yet another laughable mistake. “What do you know?” While at the time this seems simply ironic dialogue for comedic effect, it has an added deeper significance. It makes us — the audience — question: “What do they know”?

Sneed is embedded in our collective unconscious, the reasons undoubtedly nuanced. No, it cannot be simply because of the emotional contradiction we feel having our expectations be defied. Having one's views challenged leads to a catharsis, with Sneed being a mirror into our own subconscious. We live in a society where all our needs are easily taken care of. There is no direct connection between our cushy white collar jobs and providing for our very survival, we supplemented freedom for comfort. Our ancestors experienced struggle to survive, making this part of the human ethos. The industrial revolution and its consequences inverted our way of life. We no doubt feel a draw to return to the freedom and struggle formerly experienced by those who lived before us. Sneed represents a return to tradition. Such a desire manifests in most of modern society.

The conservatives wish to return to their idealized American decade, even though where we are now is the inevitable conclusion of it. The farmers themselves are no longer sustenance farmers; Sneed is selling to Homer to make extra money himself. Even those seemingly resistant to change have been dragged on the coattails of “progress”, so is this yearning for freedom a delusion? Perhaps, desire for freedom manifests in many ways. Some may progress among the fake hierarchy of the business world for this sense of control. Others may try to escape it all, plus homestead for their families. In more extreme cases, our desire for freedom manifests in extreme cathartic violence. All political violence is catalyzed by our desire to dictate our destinies. What do we have to show for it?

The System is resilient. The trends of “progress” show no signs of stopping. Maybe now, one can hope to stay away in the woods away from civilization, but it will not last. Civilization will come knocking on his doorstep as history has shown countless times before. It will not stop. It will continue until everything is a socially beneficial agent. You and I are already pigs, cogs and corks in the machine of the System. Import products, white collar jobs, probably on some drug to wire you into accepting your place in this insane hierarchy, sneering in the face of true universal order. Now I ask you: What do you know?[6]

See also